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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister

  • Püschel R
Springer Fachmedien Wiesbaden, (2014), 501-529
DOI: 10.1007/978-3-8349-3695-0_25
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Püschel, R. (2014). Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister. In Marken und Sport (pp. 501–529). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3695-0_25

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