STUDY ON BENEFITS AND ECONOMIC VALUE OF WELLNESS OFFICE (PART 2): ESTIMATING THE WILLINGNESS TO PAY ADDITIONAL RENT USING CVM

Abstract

The principal aim of this study is to quantitatively clarify the WTP (Willingness to Pay Additional Rent) for “Wellness Offices”. We conducted a questionnaire targeting companies. Then, the WTP was calculated by analysis using the Contingent Valuation Method (CVM), which is an evaluation method of environmental value. This study revealed the following two main points. 1. The WTP of all valid samples (N = 140) is 5.63%. 2. The WTP of companies working in small offices in a poor building environment is 8.22%, whereas the WTP of companies working in large offices in a good building environment is 2.85%.