Skip to main content
Journal ArticleOPEN ACCESS

Social Media Adoption for Social CRM in Higher Education: an Insight from Indonesian Universities

  • Meyliana P
  • Hidayanto A
  • Budiardjo E
International Journal of Synergy and Research (2016) 4(2) 7
DOI: 10.17951/ijsr.2015.4.2.7
N/ACitations
Citations of this article
34Readers
Mendeley users who have this article in their library.

Abstract

A high usage of social media and web 2.0 in Indonesia creates an opportunity for Indonesian universities to understand their customers' demands and needs. By considering social media and web 2.0 technology as an important role for the application of social …

Cite

CITATION STYLE

APA

Meyliana, P., Hidayanto, A. N., & Budiardjo, E. K. (2016). Social Media Adoption for Social CRM in Higher Education: an Insight from Indonesian Universities. International Journal of Synergy and Research, 4(2), 7. https://doi.org/10.17951/ijsr.2015.4.2.7

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free