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PEER: Looking into Consumer Engagement in e-WOM through Social Media

  • Ηatzithomas L
  • Boutsouki C
  • Pigadas V
  • et al.
Springer Fachmedien Wiesbaden, (2016), 11-24
DOI: 10.1007/978-3-658-10558-7_2
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Abstract

Abstract According to philosopher Martin Heidegger (1927/1996) the human existence takes place through the ongoing, active and practical engagement with other people, things and the world as a whole. To be human is to be engaged with other beings in the world. This …

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APA

Ηatzithomas, L., Boutsouki, C., Pigadas, V., & Zotos, Y. (2016). PEER: Looking into Consumer Engagement in e-WOM through Social Media. In Advances in Advertising Research (Vol. VI) (pp. 11–24). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_2

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