Integration of Agile Methodology and PMBOK Standards for Educational Activities at Higher School

Abstract

Nowadays, business environment requires “agile” employees who are capable dealing with customers in violative and uncertain society. The research relevance of the study is justified by the necessity of higher educational institutions to design and develop an innovative approach to their activity at the educational market environment featured with strict competition. The aim of the scientific research is to analyze the standardization issues for educational processes. The research methods are based on a systems approach including system analysis and synthesis for the managerial model. The article deals with the innovative processes taking place in the conditions of the economy “4.0” applied for the educational system. The University Marketing and Management Model based on the project management requirements known as the PMBOK standards and agile design technologies is represented. The proposed management model is considered as being useful for strategic planning of smart university development. The model has been implemented and tested at three higher institutions of the Russian Federation.