Abstract
… Hypothesis 2 (H2) which was related to economic animosity and purchase intention was also supported ((β = -0.389, p <0.01), as predicted, suggesting that higher animosity leads to …
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CITATION STYLE
APA
Pradeep, D., & Chanka, W. (2019). IMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS. International Journal of Business and Management, VII(1). https://doi.org/10.20472/bm.2019.7.1.006
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