Identification of Potency for Developing Business Value of Negeri Katon Tourism Village, District of Pesawaran, Lampung Province

Abstract

Development of a tourism villageis inseparable from the development and excavation of the tourism potentials itself. The issue that should be a concern in the development of tourism village is how the community can be encouraged and developed continuously, so that the potential of the village and society can be developed optimally (Adityaji, 2018). Negeri Katon is one of the tourist villages in the district of Pesawaran, Lampung province with the potential such as handicraft tourism, namely Tapis. The problem is the lack of knowledge and individual ability of the community in managing the business, as well as a lack of creativity and innovation in production and marketing. This research aims to identify the potential value of business of Negeri Katon Tourism Village, district of Pesawaran, Lampung province. Methods of research using qualitative methods with observation data collection techniques, interviews, and documentation. Data analysis techniques use descriptive techniques. The results of this research show that there is a large potential of Negeri Katon Tourism Village to be developed so that it has good business value. Negeri Katon Tourism Village has carried out various activities to improve the tourism value, both in the form of independent activities and cooperation with the Government and private sector. It is hoped that this research can be useful in drafting a strategy to increase business and tourism value for the community, especially for the local government of Lampung province.