Cutting off your nose to spite your face: A justice perspective on damaging an alma mater's reputational ranking

Abstract

Although economic self-interest and self-enhancement theory predict that graduates will maximize their alma maters' reputational rankings, anecdotal evidence indicates that some graduates denigrate their alma maters' reputations when surveyed by the external media. Using organizational justice theories to motivate our hypotheses, we conducted a longitudinal investigation of 161 graduates from one university and predicted their intentions to badmouth their school to the external media. Results suggest that, controlling for perceptions of school quality, graduates used badmouthing to "punish" their alma maters when they perceived the fairness of job-search processes and outcomes to be low. Moreover, the relationship between justice and badmouthing was interactive, such that procedural justice mattered most when distributive justice was low, highlighting the role of career offices in universities' reputational rankings.