Application of the Computer Graphic Design Color Language in the Food Packaging Design

Abstract

With the explosive growth of the commodity economy, the quality of commodities has been continuously improved, and the variety of commodities has also been greatly enriched. In this trend, the food industry and its packaging design industry are constantly adjusting and updating their ideas and models. With the rapid development of the Internet in recent years, consumers’ consumption level and aesthetic consciousness have been greatly improved. The application of the computer graphic design color language in the food packaging design has attracted increasing attention. As an indispensable part of the packaging design, color plays an important role. At the same time, color is also the most reflective visual element of people’s emotions, and affects the psychological association of consumers. Therefore, the application of the computer graphic design color language in the food packaging design is becoming more and more practical and significant.