SOSIALISASI UMKM GO DIGITAL BAGI UMKM JOMBANG DAN PAMULANG ESTATE TANGERANG SELATAN

Abstract

The use of the internet has become part of the lifestyle of modern society, especially for those who are used to smartphone, tablet, computer, and laptop technology. Mass media such as TV, radio, newspapers, and billboards are good to attract local buyers while internet media can attract global consumers from various countries. The use of the internet as a digital medium for promotion and marketing, such as the web and social media, should receive significant attention from MSME business actors. Digital media as a marketing tool for a product or service is an effective marketing strategy because it can reach consumers in a timely, personal, and relevant manner. This activity took the form of outreach for SMEs in the Jombang Region and Pamulang Estate, South Tangerang. The activity was carried out in a panel discussion at the Pamulang University Campus. Through this activity, MSMEs in the Jombang and Pamulang Estate areas that still use manual strategies, product packaging that is still simple, product marketing is still traditional, product marketing still covers a limited area and there is no product promotion will have the insight to take advantage of digital technology while applying this insight so that business can grow better.