International Business Students’ Understanding, Perception, and Commitment to Corporate Social Responsibility: A Study Based Upon Gender, Generational Affiliation, and Culture

Abstract

Much discourse has taken place over the topic of corporate social responsibility since the late 20 th century. As such, universities are preparing students for embracing and dealing with corporate social responsibility dilemmas by incorporating corporate social responsibility topics in the curriculum. This quantitative empirical research surveyed undergraduate students (N=180) majoring in International Business to learn more about their commitment to corporate social responsibility. A total of 80 male and 100 female students were surveyed. The results of this research suggest that female students have a higher commitment to corporate social responsibility, students born in a high-context culture have a higher commitment to corporate social responsibility, and millennials have a higher commitment to corporate social responsibility. Implications and recommendations are offered for practitioners and educators.