Consumer Perceptions of Anti-Litter Legislation

Abstract

Solid waste pollution from non-returnable and pull-tab beverage containers is a source of solid waste pollution. This issue has resulted in many governmental bodies developing public policy initiatives to protect environmental quality. Using a quasi-experimental research design, this study examines consumer perceptions of anti-litter legislation which prohibits the marketing of beverages in nonreturnable, pull-tab containers. Study results indicate that significantly different consumer perceptions of the legislation exist between respondents who have actual experience with the impact of the legislation and those respondents who live in jurisdictions where such legislation has not yet been implemented.