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Marketing Sameness: Consumerism, Commercialism, and the Status Quo

  • Boyles D
Springer Netherlands, (2007), 537-582
DOI: 10.1007/978-1-4020-5666-6_11
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Boyles, D. R. (2007). Marketing Sameness: Consumerism, Commercialism, and the Status Quo. In Higher Education: Handbook of Theory and Research (pp. 537–582). Springer Netherlands. https://doi.org/10.1007/978-1-4020-5666-6_11

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