The Importance of the Organizational Culture. Case Study: Assessing the Organizational Climate Factors inside a Four Stars Hotel from Romania

Abstract

The current economic, political and cultural domain and society in general is subject to major changes, being an extremely competitive environment. Employers, managers and their teams under the coordination must adapt to these changes and evolve in order to have competitive advantage. Experts attach great importance to organizational culture, considering it essential for the success of the organization. Positive and strong cultures influence the organization members working together to benefit of the organization. Organizations that succeed in business are strong cultures that allow them to easily adapt to the external environment and a sustained improvement in their sphere of activity. Managers have an important role in shaping corporate culture through their attitude, which may cause adaptability or inadaptability of the organizational culture to the external environment. The present paper tries to assess the factors that ensure a good organizational efficiency using a case study inside a four stars hotel from Bucharest, Romania.