City Branding in Pekalongan, Central Java

Abstract

There are many cities in Indonesia categorized as batik-industrial cities. Postal road that connects cities along the northern coast of Java Island passes right through Pekalongan. Through historical and naturalistic approach, this road is the promotional media for local citizens to display their industrial products, making it a shopping window. The image of Pekalongan as an industrial city is obtained naturally from the participation of its people. Pekalongan is globally professional city that has sustained its image since 1800s. The continuation of the research is to compare Pekalongan to another city that has successfully implemented the concept and become an advanced industrial city.2398-4295 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Pekalongan; Batik; image; city