A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

3Citations
Citations of this article
10Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.

Cite

CITATION STYLE

APA

Babin, B. J., Moulard, J. G., & Lindquist, J. D. (2021, December 1). A bridge to relevance: on the history of the Academy of Marketing Science® (AMS). AMS Review. Springer. https://doi.org/10.1007/s13162-021-00221-z

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free