Strategy and interorganizational relations of Japanese companies: The organization-set strategy

Abstract

This chapter describes the history of the intensifying function of the market principle and growing interest in corporate profit instead of sociality (employee-orientation) when managing Japanese companies during globalization. It states that today’s Japanese companies began to place importance on interorganizational strategy (organization-set strategy) that deals with the relations with subsidiaries, affiliated companies, and customers in addition to the strategy of each company, including product and market strategy and diversification.