One limitation inherent in most services research is that it is service specific. This is due to the lack of a scientific classification scheme fur services, from which generalizations resulting from empirical studies allow for the formation of theoretical principles and paradigms. This article discusses the importance of a classification to theory development, identifies the requirements fur a valid classification, and presents suggestions fur future research.
CITATION STYLE
Hale, A. T. (2015). Theory Devewpment in Services Marketing: Transcending Service Specificity. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 42–47). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_9
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