Creativity Training

Abstract

Of the many strategies that have been adopted by organisations to enhance their innovativeness, conducting creativity training for employees is one of the most widespread. Within this chapter, I will discuss how widespread the use of creativity training is, the main types of interventions used in organisations and review the literature for evidence of their effectiveness. Finally, integrating lessons from the literature with my own experience of developing and implementing a new innovation training model (CLEAR IDEAS) for organisations, the chapter will conclude with a set of practical guidelines on what makes for more effective creativity training interventions.