Spectator Experience Design for AR Sport Events from a Service Design Perspective – Using HADO as an Example

Abstract

Augmented reality (AR) has been used to improve spectator experience in traditional sport events. For the first AR sport in the world, Meleap’s HADO, the discussion of spectator experience is lacking. To understand the problems in the spectator experience of AR sports, we have conducted a two-phase investigation into HADO match. The first phase investigated HADO’s live sports events, while the second phase examined their online sports events. We conducted an integrated analysis based on the quantitative and qualitative results to determine how to optimize HADO’s spectator experience. To help designers and researchers of AR sports in the future, we summarized challenges and issues found in spectator experience within integrated AR sport. Moreover, six interdisciplinary designers were invited to a co-creation workshop to identify related design concepts. These concepts were further provided to and discussed with stakeholders from Meleap. Finally, we suggested building digital channel tools in AR sports events to connect online and offline spectator. or even establish a link between the event and the spectator for better user experience.