Factors affecting investment intentions: A consumer behaviour perspective

Abstract

The expansion of financial markets has provided opportunities for people to invest in a variety of securities and financial instruments. Products transacted on stock markets have long been a favourite asset class, as they provide liquidity low transaction costs and flexibility that many other classes of assets do not have. Indeed, the volume and percentage of people who invest in stock market securities have risen sharply in recent years (Dreman et al, 2001; Singapore Exchange Limited, 2010), suggesting that there are a growing number of retail stock market investors, who have long been of interest to researchers.