Abstract
Tourism marketers know that the perceptions and images that consumers have of a travel destination play a significant role in their destination choice processes. Thus, it is incumbent on tourism marketers to ascertain what past/potential travellers think, associate with, or believe to be true about the region. This study offers insights into some Americans’ perceptions about travel to both Canada and Mexico.
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CITATION STYLE
Héroux, L., & Church, N. J. (2015). A Comparative Study of American Tourists’ Perceptions of Canada and Mexico as Travel Destinations. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 445–449). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_87
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