Use of web 2.0 in the audiovisual series

Abstract

Web 2.0 is already a reality, a reality that every day increases the number of followers who use the tools that are part of it. Multiple sectors have glimpsed a possible way to promote and market their products or services through these channels (social networks, blogs, forums .). An example is the audiovisual sector, a booming sector that gives alternatives to enjoy leisure time. Among these alternatives, audiovisual series have achieved a prominent place and have adapted themselves to the current environment being visible on the network and using the phenomenon 2.0. © 2012 Springer-Verlag Berlin Heidelberg.