Research on the marketing strategies of energy service industry in China based on industry life cycle

Abstract

The past few years have seen a rapid expansion of energy service industry penetrating into China's economy and starting to play an important role in achieving China's goal in energy conservation. Based on the industry life cycle theory, the paper studies the energy service industry's life cycle in China and draws the conclusion that China's energy service industry is currently in the growth stage. And according to the relationship between the industry life cycle and the marketing strategies, the paper puts forward the marketing strategies of energy service industry in China. © 2011 Springer-Verlag Berlin Heidelberg.