Australian communication design history: An indigenous retelling

Abstract

The legacy of colonialism in Australia has resulted in the devaluing and exploitation of Indigenous visual culture, design and representation. Through reinterrogating, revealing and documenting previously unacknowledged or omitted Indigenous contributions to communication design history in Australia, this article seeks to reposition examples of Indigenous visual culture as powerful sites of iconographic symbols, graphic forms and political posters. In this article, communication design as 'visual communication' is utilized as a framework to re-evaluate Indigenous contributions to Australian design history. This article presents a number of case studies of Indigenous contributions to communication design within a historical timeline, from prehistoric visual communication to twentieth-century examples-mirroring the development of the communication design industry. Parallel to the historical timeline, I note the emergence of recurring themes that are critical to the incorporation of Indigenous contributions into design history more broadly; notably effects of national politics, conflicted ideas around national identity, cultural ownership of work and the inclusiveness of the design industry. Through an applied retelling using a decolonizing historical paradigm, key Indigenous contributions are recognized and misappropriated work is repositioned, to acknowledge and give voice to Indigenous communication designs and their undeniable role in creating a national design style.