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An Intercultural Analysis of Danish Experience with Investments in Turkey

Springer Nature, (2015), 40
DOI: 10.1007/978-3-319-17323-8_13
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Abstract

This paper investigates the experiences of Danish investors in Turkey with the objective of identifying: (a) the patterns in internationalization process, entry mode, and partner selection criteria; (b) the nature of collaborations and specializations in management functions; (c) the perceptions about Turkish business and cultural environment that may enhance or impede future relationships.

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APA

Bodur, M., & Madsen, T. K. (2015). An Intercultural Analysis of Danish Experience with Investments in Turkey. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 40). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_13

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