Digital Marketing of Social Networks as a Factor for Sustainable Business Development During the Covid-19 Pandemic

  • Popova O
  • Gagarina N
  • Minina T
  • et al.
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Abstract

This article deals with the transformation of digital marketing tools used by social networks Instagram and VKontakte to support business during the COVID-19 pandemic. Digital marketing today focuses on interacting with customers and business partners in the Internet environment and is a set of marketing strategies adapted to working on the channels...

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APA

Popova, O. I., Gagarina, N. M., Minina, T. B., & Holodilov, A. A. (2022). Digital Marketing of Social Networks as a Factor for Sustainable Business Development During the Covid-19 Pandemic. In Proceedings of the International Scientific and Practical Conference “Sustainable development of environment after Covid-19” (SDEC 2021) (Vol. 632). Atlantis Press. https://doi.org/10.2991/assehr.k.220106.045

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