The emotion and personality user perception in multi-screen interaction

Abstract

With the emergence of multi-screen services, this new technological advancement allowed users to consume their desired content according to their needs and through different contexts. Prior research from the field have shown that users were able to identify specific personalities for products. However, personality was determined mostly by product appearance and the single device approach was not adequate in explaining the experiences with multiple devices. Therefore, this study aimed to explore three multi-screen interaction experiences, tackle users’ emotional responses and investigate what kind of interaction personality they perceived during interaction. The result of this study demonstrated the relationship between user perceptions and multi-screen experiences, which is useful for future design reference in multi-screen services.