A Framework for an Empirically Based Public Policy Decision Model…An Integrated Research Approach to the Prescription Drug Industry

Abstract

The authors’ contend that problems associated with consumer legislation can be attributed to the normative perspective utilized in their development. Thus, a public policy decision model is proposed which emphasizes empirical market testing as a key input to the decision-making process. Specific reference is made to the model’s potential use in evaluating such legislation as the FTC’s proposed Generic Drug Substitution Model Law.