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Book Chapter

Demand Planning

  • Kilger C
  • Wagner M
DOI: 10.1007/978-3-642-55309-7_7
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Abstract

The target of SCM is to fulfill the (ultimate) customer demand (Chap. 1). Customer demand does either explicitly exist as actual customer orders that have to be fulfilled by the supply chain, or it does exist only implicitly as anonymous buying desires (and...

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APA

Kilger, C., & Wagner, M. (2015). Demand Planning (pp. 125–154). https://doi.org/10.1007/978-3-642-55309-7_7

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