How Corporate Social Responsibility Indicators Influence Organization Identification? The Perspective of Labor Relations

Abstract

This study examined the relationship between corporate social responsibility and the job-seekers’ viewpoint of organizational identification. First, corporate social responsibility indicators were constructed by reviewing, analyzing, and classifying the content of the CSR website in Taiwan. The CSR indicators of industrial relations were integrated. The questionnaire was conducted to investigate the interviewees’ on the opinions of CSR and organizational identification (OI). It is intended that the results of these studies could be helpful in enhancing companies’ identification with corporate social responsibility, and be further applicable in the design of corporate recruitment activities. Conclusions are as followed: 1) corporate social responsibility is predicted from three important dimensions: labor and social care, corporate operations, and environmental protection. 2) A total of 35 corporate social responsibility indicators are established for evaluation the industrial relationship of companies in Taiwan, which could be used as reference by both job seekers and companies. 3) The job seekers’ organization identification with corporate social responsibility indicators is related to various variables, such as gender, age, educational background, profession field, and current employment status.