Overcoming the barriers of sustainable business model innovations by integrating open innovation

Abstract

A profitable and renowned business model no longer guarantees a strong position against competitors in the future, as disruptive technologies and new businesses gain momentum. The society, politics and industry consortia shape the market further and their claims are way beyond the economic interests of current industries, but inhere environmental and societal desires as well. This work takes the new balance of forces into account by illustrating the obstacles of a sustainable business model (SBM) innovation and demonstrating how to overcome them by making use of the toolset of an open innovation approach.