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Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing

  • Gallagher B
Springer International Publishing, (2019), 99-116
DOI: 10.1007/978-3-030-14564-4_6
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Abstract

… One particular activity on board the Klamath was the annual visits to San Francisco by the Harvard Business School as part of an executive marketing program. Landor opened his doors (gangplank) to these executives to take a glimpse at his products and services …

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APA

Gallagher, B. (2019). Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing. In Consumer Engineering, 1920s–1970s (pp. 99–116). Springer International Publishing. https://doi.org/10.1007/978-3-030-14564-4_6

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