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Management and Administration

  • Hutchings P
  • Lewis D
  • Bhargava R
Springer New York, (2010), 609-636
DOI: 10.1007/978-0-387-09757-2_22
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Abstract

Consumers' decision-making style has been a popular topic among consumer behavior studies (e.g., Bettman, 1979; Westbrook & Black, 1985). To better understand the consumers' decision process and shopping behavior allow advertisers and marketers to adopt appropriate strategies in product positioning and marketing segmentation.

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Hutchings, P. S., Lewis, D., & Bhargava, R. (2010). Management and Administration. In Handbook of Clinical Psychology Competencies (pp. 609–636). Springer New York. https://doi.org/10.1007/978-0-387-09757-2_22

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