In this work-in-progress paper we address the issue of governance forms and its influence on performance in distribution channels. We use the typology from Mintzberg to define different dimensions of governance form and its implications on performance. To address these issues we draw on transaction cost theory, principal-agency theory and the theory of interfirm trust.
CITATION STYLE
Gronseth, B. O., Gulbrandsen, B., & Haugland, S. A. (2015). Governance Forms Impact on Distribution Channel Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 109–110). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_33
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