User involvement in idea brainstorming of design process: Finding the effective strategy in social network service

Abstract

The growth of Social Network Service (SNS) has created a new potential in marketing. The role of SNS has changed the common private and public aspects of life. Many methods have been developed for engaging users in design process. This paper reviews the process of service design development, the area of idea brainstorming innovation though SNS. Specifically, it describes that User Generated Design (UGD) methods for user involvement apply to the development of idea brainstorming and the influence on imagination stimulation. The evolution in design research from a UGD approach to involve users in social innovations is changing the roles of the designer in idea brainstorming process. The results show that the SNS assists the innovation process during the first phases of the new service development process and helps develop innovation ideas. Suggestions for further work are included that include aspects of SNS tangibility, usage areas and UGD innovation. © 2013 Springer-Verlag Berlin Heidelberg.