Effective Employee Engagement During COVID-19: Driver for Employee Well- Being in the Long Run

Abstract

The term “employee engagement” represents a broad construct which covers various facets of human resource management, focusing on the strategic initiatives being undertaken by organizations to build trust and reputation among its employees. Despite of the available text on the subject, concrete explanation of the concept still remains. Although much has been written on the subject, yet it remains inconsistently defined and conceptualized. It is a strong factor that impacts employee’s commitment towards the organization, his wellness, and job performance, further laying the foundation of organizational success. It becomes even more relevant in the current time of pandemic when the entire world is facing turbulence and there is a lot of apprehension in the mind of the employees in regard of their financial stability and job security. This article attempts to explore, compile, and present the various engagement strategies generally adopted by companies and newer approaches used during this COVID-19 period using an integrated and comprehensive literature review on the basis of research papers, blogs, articles, newsletters, and reports of various organizations.