Consumer Preferences and Purchase Decisions towards e-Retailing

  • Simha* B
Citations of this article
Mendeley users who have this article in their library.
Get full text


E-Retailing is the process of selling goods and services through internet. In simple words Sale of retail goods and services online is called as E-Retailing or Internet retailing. It follows Business to Consumer (B2C) transaction model, where the business directly contacts the consumers without involvement of intermediaries. The modern world has become a global village. The Internet revolution is going on. Through Online every minute the consumers purchase products. Because of globalization, Industrial goods as well as consumer goods Increasing in the importance of brand name, product quality and service in a greater extent than price of the product. Finally, the consumers are confused which is the applicable factor for satisfaction in terms of product attributes, price and offer them This study aims at finding out what are the attributes the consumers wil purchase the purchase the products towards E- Retailing.




Simha*, B. S. (2020). Consumer Preferences and Purchase Decisions towards e-Retailing. International Journal of Recent Technology and Engineering (IJRTE), 8(6), 3723–3726.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free