Consumer Preferences and Purchase Decisions towards e-Retailing

Abstract

E-Retailing is the process of selling goods and services through internet. In simple words Sale of retail goods and services online is called as E-Retailing or Internet retailing. It follows Business to Consumer (B2C) transaction model, where the business directly contacts the consumers without involvement of intermediaries. The modern world has become a global village. The Internet revolution is going on. Through Online every minute the consumers purchase products. Because of globalization, Industrial goods as well as consumer goods Increasing in the importance of brand name, product quality and service in a greater extent than price of the product. Finally, the consumers are confused which is the applicable factor for satisfaction in terms of product attributes, price and quality.to offer them This study aims at finding out what are the attributes the consumers wil purchase the purchase the products towards E- Retailing.