Guideline for evaluating social networks

Abstract

It is evident that Web-based Social Network platforms have gained major attention for communication particularly within companies. Nevertheless there exist no real guidelines for selecting an appropriate platform that fits the company's needs yet. In this paper a general guideline for this purpose is developed. A global matrix for evaluating Social Networks is presented. The matrix results in a formula which allows a comprehensive but customized rating for Social Networks. The paper is structured as follows: (1) Categorization of Social Networks; (2) Typical functionalities offered by Social Network platforms; (3) APIs for Social Networks; (4) Criteria for evaluating Social Network Frameworks and White Label Social Networks; (5) Proof of concept for the developed evaluation matrix. © 2009 Springer Berlin Heidelberg.