A-6 Concept for Successful International Negotiations

Abstract

Successful negotiations require an analytical, systematic structure and a result-oriented process, which enables negotiators to achieve the optimum outcome in business transactions. The book describes how international negotiations can be pursued with the industry-proven A-6 negotiation concept. The A-6 concept by Dr. Marc Helmold has its own characteristics combined with existing and elements from industrial practice or negotiation research. The framework uses standardized tools, which enable negotiators to ideally prepare for and to execute negotiations in the best possible way.