Sonic packaging: How packaging sounds influence multisensory product evaluation

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Wang, Q. J., & Spence, C. (2018). Sonic packaging: How packaging sounds influence multisensory product evaluation. In Multisensory Packaging: Designing New Product Experiences (pp. 103–125). Springer International Publishing. https://doi.org/10.1007/978-3-319-94977-2_5

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