Antecedents that influence the intention to use the uber mobile application: Customer perspectives in South Africa

Abstract

In today's postmodern era there is a remarkable increase in the use of smartphones, GPS and the internet. This, in turn, has influenced businesses to adopt mobile commerce applications. The study sought to examine the impact of social influence, perceived convenience, facilitation conditions, and price value on the intention to the use the Uber application. A quantitative methodology was used and the research concentrated specifically on consumers located in the Johannesburg area. A self-administered data-gathering survey was used. In this research, Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted as an approach to data analysis. The test results of the hypotheses showed that the intention to use the Uber application was substantially and positively affected by perceived convenience, facilitation conditions, social influence and price value. Ultimately, the shortcomings were discussed along with the guidelines and concluding remarks, based on the findings of this paper.