Consumers' attitudes to food traceability system in China - Evidences from the pork market in beijing

Abstract

This paper briefly introduces the history, structure and operation of food traceability system in China and then uses consumer survey data to observe consumers' attitudes to traceability system in pork market. The facts show that food traceability system (FTS) already intrigued policy makers' interests in China, but the development of FTS reaches just at initial stage in legislation and practice at both national and local level. Meanshile the survey data shows that most of consumers didn't know much about FTS. Though 92.8% considered FTS was very necessary, only 62.9% had confidence on FTS in faith. And majority of respondents hold the view that government should bear more extra cost of food brought by FTS.