Proposal of Idea Generation Support Methodology for Eco-Business

Abstract

In order to solve the environmental issues, transition from theconventional business to the environmentally conscious business(eco-business) is eagerly required. Although many projects of theeco-business have been planned, it is difficult to satisfyenvironmental consciousness and success in business at the same time.This paper proposes a methodology for supporting idea generation ofeco-business. First, we collect 130 cases of the eco-business in Japan,investigate and classify them to develop a guideline for their success.Second, based on this guideline, we propose a prototype system, namedEco-business Generator, for supporting idea generation of eco-business.