Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross

  • Müller-Stewens G
  • Dinh T
  • Hartmann B
  • et al.
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Abstract

… of such tools, and to develop strategic communication approaches to make insights from … and activists, for instance, if we have a message to pass”. Instead of broadcasting or holding a …

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Müller-Stewens, G., Dinh, T., Hartmann, B., Eppler, M. J., & Bünzli, F. (2019). Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross (pp. 65–81). https://doi.org/10.1007/978-3-030-03248-7_4

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