Relations between reading Lad magazines and pornographic magazines and the beliefs and attitudes that are consistent with their content were explored in two independent surveys of college undergraduate men (n=91 and 68, respectively). The impact of reading such magazines on men's sexual self-schema was also examined. The results indicated a relationship between reading Lad magazines and endorsement of permissive sexual attitudes independent of actual sexual behavior. Reading Lad magazines was also associated with expectations of greater sexual variety and a more aggressive sexual self-schema. Reading pornographic magazines was found to be associated with permissive attitudes. Neither reading pornographic magazines nor reading lad magazines was related to aggressive attitudes. © 2006 Springer Science+Business Media, LLC.
CITATION STYLE
Taylor, L. D. (2006). College men, their magazines, and sex. Sex Roles, 55(9–10), 693–702. https://doi.org/10.1007/s11199-006-9124-x
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