Social marketing in Tunisian public health: Case of sahtek

Abstract

Non-communicable diseases such as obesity, diabetes, cardiovascular diseases and cancers have become a major health concern for most countries around the world. Different key elements as social, biological and environmental cause the non-communicable diseases. But the only way that can intentionally modified to avoid these diseases is the motivation to reduce risk factors. Several prevention strategies have been launched worldwide thorough governmental programs by implementing policies/laws. However, these programs don’t integrate active communicate participation and support with the social community. This research aims to first bring out, the priority of enhancing the level of public awareness of Non-Communicable Disease in Tunisia. This paper focus on the construction of “Sahtek”, a Facebook solution developed on the fundamentals of Social Marketing, to better coach and promotes awareness of Non-Communicable Disease prevention.