Relationship between environmental pollution knowledge and green purchase intention of students

Abstract

Environmental pollution knowledge is the results of a person's sensing that is obtained from the entry of substances that are detrimental to the environment and affect the use of resources. Environmental pollution knowledge can play a role to form Green purchase intention. Green purchase intention is the intention to do and keep doing purchases or products that are less or less harmful to the community and the environment. This research aimed to know the relationship between environmental pollution knowledge and green purchase intention of 180 from 320 population students who were selected by simple random sampling. Research conducted at 4 universities of DKI Jakarta Province in November 2019. Environmental Pollution Knowledge instruments used based on dimensions according to Anderson and Krathwol theory (Factual, Conceptual, Procedural) as many as 35 questions. Green purchase Intention instruments used a questionnaire that had been developed by Ajzen from the Theory of Planned Behavior as many as 33 statements. The method was descriptive with a correlational study. Data were normal and homogenous. The research showed a positive relationship between Environmental Pollution Knowledge and Green purchase intention of Students. These implicated that students have to raise the environmental pollution knowledge to enhance the Green purchase intention.