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Examining the Differential Effects of the Influence of Print and Electronic Advertising on Purchasing Decisions of Tertiary Students in the Cape Coast Metropolis

  • Owusu D
Journal of Accounting & Marketing (2017) 06(01)
DOI: 10.4172/2168-9601.1000220
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Abstract

… Rajagopal also analysed the impact of radio advertisements on urban commuters towards … [7]looked at the impact of television advertisements on buying pattern of adolescent girls in …

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APA

Owusu, D. (2017). Examining the Differential Effects of the Influence of Print and Electronic Advertising on Purchasing Decisions of Tertiary Students in the Cape Coast Metropolis. Journal of Accounting & Marketing, 06(01). https://doi.org/10.4172/2168-9601.1000220

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