IMRAN KHAN’S EFFECTIVE SPEECHES CONCERNING COVID-19 FUNDRAISING: A CRITICAL DISCOURSE ANALYSIS

Abstract

Purpose: The primary purpose of the present study is to analyze the speeches of PM Imran, which he delivered to persuade the economic organizations and masses for fundraising on the first and 4th April, respectively.  Method: The research is qualitative and analytical. The primary data was collected from the speeches and telethons on two well-known news channels of Pakistan. Theoretical/secondary data have been collected from various online sources. The data were analyzed employing Fairclough’s 3D model—Textual, at the first step, processing, at the second step, and finally the social implication(s).   Main Findings: The textual analysis suggests that the Prime Minister deliberately focuses on the lower class—‘people’ of Pakistan. Therefore, he persuaded the local individuals and the international organizations; more, he also conquered the minds of Pakistani ex-pats living in foreign and convinced them to send aids and foreign remittances. These speeches also immediately affected and motivated the local non-profit services organizations and masses to help others throughout the pandemic. Hence, the public figure (celebrities or characters) also promoted the idea of Prime Minister). Application of the Study: The study suggests the techniques for the speakers how they would manage to make balanced speeches under challenging times. Various linguistic techniques are employed and tested adopting from the other researchers, which may also be helpful for future researchers. Hence, general social individuals would also find the cultural referents for the economic fundraising techniques utilizing the linguistic technique; for instance, Imran Khan successfully employed these to collect the funds for hospitals, universities, and the state. The Originality of the Study: According to the researchers' best knowledge, the study is innovative as no such type of study was conducted in the context, i.e., the context speeches relevant to fundraising. This research argues that a parliamentary system is a more desirable and efficient system of government than others. This research explains the differences between both these systems. Both the houses of these parliaments provide different services that require separate investigation and throw further light on the subject.